Malcolm

Malcolm extends brand leadership to transform the value chain with technology strategy.

Content at Scale

Solve Today, Future-Proof for Tomorrow.

Are you ready to unlock content production for your brand? Malcolm looks at your production pipeline holistically while keeping an eye on the future, addressing your immediate needs while ensuring your processes are robust and adaptable. Our approach is designed to help your brand thrive today while being fully prepared for the technological advancements and market demands of tomorrow.

Brand Context

Content Production & Value Chains

Every consumer brand runs a content production operation, a visualization of a product to communicate with various touch-points. From images and video to 3D, internal and external teams need to efficiently communicate for the product to get delivered.

This operation, scaled to thousands of products and countless contributors, shapes a brand’s value chain — a system of people and functions that result in a margin for your business.

Malcolm’s value proposition is to align teams with a technology strategy that unlocks value and margins.

The Challenges

If you don't have your people, processes, and partners aligned, each friction point eats at your margins.

Your teams are under incredible pressure to be more efficient, produce faster, and collaborate in new ways.

Manual processes are now digital. Technology used to be a procurement decision for content production. Now it is core to your playbook and brand value.

Your partners are either lagging on your requests or pitching you solutions that may or may not solve your problems. Misalignment is eating up time across the organization.

Output is getting increasingly complex. In addition to faster, more dynamic imagery and video, there’s pressure to produce cutting-edge 3D & immersive content, all while managing an ever-more complex landscape of variants.

Compatibility and consistency issues are multiplying.

Strategic Advisory

There is a framework to solve for digital value chain problems and opportunities.

We call it the Malcolm Operating System.

Malcolm is a specialized expansion pack for your team, supporting you through the leadership challenge, providing domain expertise, and unlocking the means to capture value.

700 8th Ave S.

Nashville, TN 37203

+1 (281) 899-0398

contact@malcolmcompany.com